IN THE PRESS
I like the idea of collaborating, learning, and growing together as a marketing community.
Outside of work, I play sounding board and help early-stage businesses find their footing in branding. I help them hire teams, coach them on brand stories and strategy, and set up their metrics to track performance.
Talk to me about building brands, social media, moment marketing, building consumer personas -- and ask me why Kotler is no longer relevant.
A FreeFlowing Chat:
Decoding Dunzo's marketing
November 2020.
A fun conversation with the founder of BusyBee Brands, Guruprasad. We discuss how much marketing has changed since my FMCG days, and who the Dunzo consumer is.
IIM Bangalore 2018: How to Create Impactful Branding for a Startup
One of my earliest huddles on marketing. Very raw views on things, but I keep it to look back on how my views have evolved.
Hyperlocal delivery service takes wings; Dunzo banks on first mover’s advantage
Our marketing spend is at its lowest, since demand is high": Sai Ganesh, Dunzo
Original Content vs Trending Format: The new social media paradox
Dunzo in association with Brandscope launches outdoor campaign in Pune
Please Dunzo it to ghar (home), cemetery, ex
Sunil Grover recreates SRK's Chak De India scene with a delivery twist for Dunzo
Freshness of the product (for fruits and vegetables), packs that are not close to expiry, and the fact that all the items are available in one single place is also matter’s.
Puneeth Rajkumar breaks out in song and dance in Dunzo's latest TV spot
A brand playbook for
early stage startups
September 2021.
Blume Ventures invited me to deliver a webinar on marketing, branding -- and branding in early-stage businesses.
The resulting deck is an unofficial brand playbook.
Headstart Startup Summit. 2020
Was invited to speak at the Headstart Startup Summit on Marketing for Early Stage Startups
Dunzo Swept At The Mommys (Mad Over Marketing) Awards 2021
The Great Indian Marketing Show
“Dunzo is known for being a pick up and drop delivery service, want to reposition the brand as a grocery delivery service”: Sai Ganesh on Dunzo Daily
Marketing Insights with Sai Ganesh
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#Branding101: What startups can learn from Dunzo’s branding game
Brand Building and new age marketing wi/ Sai Ganesh, Marketing Lead, Dunzo
In traditional advertising, creatives are often chasing higher metrics, like brand awareness. Here, we chase hard metrics through creative work — like app installations and transactions.
HOW TO INCREASE BRAND AWARENESS AND PLAN MARKETING STRATEGIES | SAI GANESH, MARKETING HEAD, DUNZO
