Brand Manager, TVS Sport
I bring 15 years
of experience
in Brand Marketing.
From mopeds in Bijapur, to atta in Delhi, then popcorn in the North East. Bras in Coimbatore. Beer in Haryana. Food delivery in Dubai to dining adventures in Lisbon -- I’ve been selling things and the stories that make them since my first job at
TVS Motors, to my last one launching
Zomato Gold in three countries.
I currently head Marketing at Dunzo. And I also run India Wants To Know, India’s first panel quiz show.
A graduate of IIM Indore and Christ College,
and a lifelong student of consumer behaviour.
2018 - Present
Director-Brand, Dunzo
I currently lead my team of copywriters, designers, film makers, and project managers in building memorable and impactful marketing across all things consumer: social media, performance & offline marketing, brand positioning & strategy. To show for it, our work at Dunzo has won multiple awards for setting new industry benchmarks and innovating in social media, moment marketing, and brand-building at early-stage startups.
2017-2018
AVP-Marketing & Growth, Zomato
As a Zoman, I led growth for Zomato Gold in Portugal, UAE & India, leading a team of 18 people across analytics, user experience, and performance marketing.
2014-2017
Senior Brand Manager, AB-InBev
I was Brand Manager for Haywards 5000, the largest beer brand at AB-InBev. I began with shouldering this #2 challenger brand, and grew to manage the complete mainstream portfolio of AB-InBev: including segment favourites Royal Challenge, and Knock Out.
2013-2014
Senior Marketing Manager,
Arvind Lifestyle Brands
At Arvind, I managed recent entrants to the Indian market: Hanes and Wonderbra. Here, I led a repositioning of Hanes with a 360 marketing campaign across ATL and in-store activation that saw business growth at 388%.
2004-2007
2011-2013
Brand Manager, TVS Sport
My team at TVS Sport and I were able to turn a brand declining in share, into a market leader in the economy auto segment. We worked tirelessly on deep consumer understanding of pain-points, and built impactful market-specific campaigns, brought product innovations and grew rural markets through cluster marketing and similar experiments in media.
I'd be happy to share my observations, challenges and findings with you, or with your team.
Get in touch!
Education
2008- 2010
Indian Institute of Management (IIM) Indore
MBA
Post Graduate Diploma in Management specialising in Marketing & Consumer Behaviour
2001-2004
Christ College, Bangalore
<talk about internship/projects, degree itself, and extra currics>